Like rice

We wanted to come up with a good-guy side that is kind to people and the planet. One that would really make the main meal shine and save the world on the side, as unsung heroes do.

We found the perfect ingredient to fit the role. The northern potatoes stay out of the limelight as they are grown by skilled hands under the northern sun. In the world’s purest growing environment, guaranteed by a long winter. That’s why they taste so good.
We want to offer a raw ingredient in its natural form, with minimal changes. That way, it’s easier to prepare and can be used in a wide range of foods. This supporting actor was named Rooty, an earthy good guy who will save the world.

Just like sides on a plate, we Finns are used to avoiding the spotlight. “Let’s not make a big deal out of it,” we say. Even though sometimes we should.